Posted on 20 May 2008 by

Ketchup Art

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By Vanessa Richins

Next time you grab a ketchup packet, check out the art.

After success with a promotion involving holiday themed packets, Heinz North American Foodservice decided to sponsor a contest for children in Grades 1-12.

Their task was to design art based around a Heinz ketchup bottle to be used on single serve ketchup packets. Schools were sent a packet with submission forms, lesson plans about tomatoes, and fact sheets. The contest ran for nine months, and was also open to homeschooled children.

Out of over 15,000 entries, twelve students – one from each grade – were chosen as the winners. Their schools received $750 worth of ketchup and $750 for art supplies. The students received a $750 scholarship for higher education purposes.

The winning submissions included the ketchup bottle as a clown juggling tomatoes, a show biz bottle, ketchup in the jungle, a French fry painting the bottle in Paris, and the ketchup bottle as skyscrapers.

One winner was Chris Lacoste, a 16-year-old freshman in North Fort Myers in Florida. His dad now calls him the “Ketchup Kid”. He describes his entry as a“rainbow leaping out of a ketchup bottle with the backdrop of a bright blue sky and a smiling tomato.”

His design was inspired by a Japanese artist, Takashi Murakami, who became famous in the 1990s for art ranging from ” cartoony paintings to quasi-minimalist sculptures to giant inflatable balloons to performance events to factory-produced watches, T-shirts, and other products” Chris hopes to be an artist himself someday.

These students’ art will be found on more than 16 million ketchup packets. Have you seen any yet?


One Response to “Ketchup Art”

  1. deb Says:

    Have not seen it yet, but I wasn’t looking. Now I will.

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