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Posted on 27 January 2009 by

Heinz Declares: Out With the Pickle, In With the Tomato

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heinzBy Vanessa Richins

After 110 years, H.J. Heinz Co. is finally giving the tomato its rightful place on their ketchup bottles, bumping off the pickle logo.

Starting in mid-January, you may notice new ketchup labels in stores.

The tomato will be quite noticeable, as they are making it much larger than the pickle that used to be there.

It will take about 3-5 months for the new bottles to completely replace old stock.

“We really felt that the tomato is the hero of ketchup, and it was the right time to make the switch on our label,” Geoffroy said, as reported in BusinessWeek.

“Playing up ketchup’s natural roots also feeds into consumers’ growing desire for Read the rest of this entry »


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