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Posted on 24 August 2009 by tomatocasual.com

Heinz Wants Your Stories of Wholesome Memories

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heinz.jpgBy Vaness Richins

Did you always have Heinz Tomato Ketchup in your home growing up?

Was a family picnic incomplete unless the ketchup was there?

Heinz is looking for your stories of wholesome memories involving Heinz Tomato Ketchup.

They were having a contest for the best memories, but it ended August 7th. They are still looking for memory submissions, though. If you’re interested in participating, write up a memory of 150 words or less describing your memory. You can also attach a photo – use the JPEG format and make sure that it is less than 5 MB.

Actress and author Josie Bissett shared a statement on the submission page that included : “Heinz® Ketchup was a part of Read the rest of this entry »

Posted on 27 January 2009 by tomatocasual.com

Heinz Declares: Out With the Pickle, In With the Tomato

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heinzBy Vanessa Richins

After 110 years, H.J. Heinz Co. is finally giving the tomato its rightful place on their ketchup bottles, bumping off the pickle logo.

Starting in mid-January, you may notice new ketchup labels in stores.

The tomato will be quite noticeable, as they are making it much larger than the pickle that used to be there.

It will take about 3-5 months for the new bottles to completely replace old stock.

“We really felt that the tomato is the hero of ketchup, and it was the right time to make the switch on our label,” Geoffroy said, as reported in BusinessWeek.

“Playing up ketchup’s natural roots also feeds into consumers’ growing desire for Read the rest of this entry »

Posted on 20 May 2008 by tomatocasual.com

Ketchup Art

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By Vanessa Richins

Next time you grab a ketchup packet, check out the art.

After success with a promotion involving holiday themed packets, Heinz North American Foodservice decided to sponsor a contest for children in Grades 1-12.

Their task was to design art based around a Heinz ketchup bottle to be used on single serve ketchup packets. Schools were sent a packet with submission forms, lesson plans about tomatoes, and fact sheets. The contest ran for nine months, and was also open to homeschooled children.

Out of over 15,000 entries, twelve students – one from each grade – were chosen as the winners. Their schools received $750 worth of ketchup and Read the rest of this entry »

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Posted on 19 April 2008 by tomatocasual.com

Would You Buy Fancy Ketchup?

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heinz.jpgBy Michelle Fabio

Heinz, the unofficial King of Ketchup, has decided that the mere enticement of more lycopene in your diet isn’t enough to sell ketchup anymore, so they’re adding a few new ingredients–including double the amount of tomatoes.

After a year of taste-testing, Heinz’s new Special Blend, aimed at foodies with more, ahem, refined tastes, will also include sea salt, cayenne pepper, and Demerara sugar.

Special ingredients, of course, mean “special” prices–a bottle (glass, by the way) of the fancy ketchup will cost about three times that of the original version.

Even the Heinz label is getting an upgrade Read the rest of this entry »

Posted on 16 October 2007 by tomatocasual.com

Heinz Pushes for Sweeter Tomatoes

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Heinz Pushes for Sweeter Tomatoes

By Michelle Fabio

With a 25% increase in the cost of corn syrup, a major ingredient in Heinz’s famous ketchup, the 138-year-old, $2.5 billion company is looking for new ways to reduce the amount of sweeteners added to the mix–and one possibility is to start out with sweeter tomatoes.

Reuben Peterson, the director of the global supply chain for Heinz, is meeting with Stockton, California processors who work with the 150 San Joaquin Valley growers who supply all of the tomatoes for the famous “thick and rich” ketchup.
Read the rest of this entry »


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